Sit down in front of the screen and watch the clouds. Carl Rethmann’s interactive video installation will read your facial expression and offer footage that matches with it from an extensive database of material from the internet. And it will go on doing so as your face responds to the images, and on and on, for the entire duration of your visit. The program analyses every video for content, mood, scene dynamic and perspective, and processes each video to bring it in line with your response, creating a different story every time. ‘Content Collapse’ not only generates unique narratives, it also reflects on the reciprocity between media and users today.