The goal of this thesis project is to question, discuss and rethink the definition and goals of the design discipline theoretically and test them physically. The need to rethink the framework of the discipline arises from today’s context. Design seems to be foremost a material expression. However, if we dive into its performance, we are most of all confronted with design’s immateriality. The essence of design does not reside in the object itself, but in the immaterial relation between object and user, the immaterial relation between object and object. Designer = Director; Design = Performance The project analyses the changing role of a designer; it discusses the need for the perception of design discipline to evolve. It tests the theoretical conclusions in various different projects while aiming to define a personal approach for design.
© Design Academy Eindhoven, Photo by Lonneke van der Palen